59, Feeling Fine – Thanks To Our Shortlist In The CIPR Excellence Awards
Our campaign to reach a younger audience for Foxy Bingo has been shortlisted in the Consumer Relations Campaign category in the CIPR Excellence Awards.
We worked with the Foxy Facebook community to create a new ‘bingo lingo’, using a snapshot of cultural reference points plucked from the early 2020 zeitgeist – 88 ‘two fat ladies’ changed to Wills & Kate and no. 9 to Get an Uber from mine…the results were front page news and contributed to a 55% YOY increase in players. Bingo.