Aldi Champagne Bar Shortlisted in PR Moment Awards 2022
We’re buzzing at the news that our Aldi Champagne Bar campaign has been shortlisted in the Events category for this year’s PR Moment Awards!
With the aim of driving quality messaging and sales at Christmas, and to celebrate Aldi’s Champagne Veuve Monsigny becoming the second best-selling Champagne in the UK, we opened a Champagne Bar in one of the country’s most expensive postcodes – near Bond Street – behaviour you’d expect from the likes of a premium Champagne brand, not Aldi.
The campaign generated 404 items of coverage. Aldi saw record sales of its sparkling wine over the festive period. A staggering 1 million extra bottles sold vs. 2020