Broadcasting David Bowie to Space – all in a day’s work for Clarion Scotland
How do you make a virtual music festival stand out against the plethora of online events and activities taking place across the country due to the Covid pandemic? You take it interstellar!
We teamed up with Mull of Kintyre music festival (MOK Fest), forced to move their annual music festival online this year, and delivered a stellar campaign to help them reach new heights and showcase the festival to a new virtual audience.
With the planned festival located next to Machrihanish Airbase, currently in the running to become the UK’s first spaceport, we arranged for local band Slainte Davaar Allstar’s to record a unique Scottish rendition of David Bowie’s ‘Space Oddity’ on the airbase runway.
We then teamed up with contacts at NASA (yes, we have contacts at NASA!) who agreed to broadcast the contemporary cover to the International Space Station for Commander Chris Cassidy and cosmonauts Anatoly Ivanishin and Ivan Vagner to enjoy.
The campaign delivered 174 pieces of media coverage including a phenomenal mention on Heart Radio’s Drivetime show who played the cover to their listeners.