Clarion Launches Aldi’s First Virtual Wine Tasting!

With staying in now the new going out, what better time to help the nation learn their Malbec from their Merlot? The Aldi team at Clarion have been hard at work spreading the knowledge with Aldi’s very own free e-learning wine course, the Aldiploma. To help the nation get in the vino-how, we worked with Aldi’s Mistress of Wine Sam Caporn MW, to host a virtual wine masterclass live – the retailer’s first.  Sam sipped her way through a selection of delicious wines educating viewers on the notes, flavours and pairings. The tasting was a roaring success reaching an incredible 638,000 views and growing! Missed it? Don’t panic. You can still catch the video on Aldi’s Facebook page.

And the fun didn’t stop there! The Aldi team also partnered with self-styled ‘flavour guru’ and top mixologist Pritesh Mody to host another live masterclass – this time with cocktails. The video went down a treat and has received 484,000 views already! If you fancy shaking your cocktail mixer, you can check it out here.