Clarion Teams Up With SAS Who Dares Win Star Ollie Ollerton
With the COVID-19 pandemic still hanging over us and no real end date in sight, it’s hugely important that we invest in our own wellbeing whilst looking out for the wellbeing of our nearest and dearest. Our client Cigna shares the same values and has been working hard behind the scenes in recent months to get a better understanding of the negative impact the crisis is having on people’s mental and physical health.
With this in mind; the global health services company has recently launched a ‘Check-In’ initiative, including a series of tools and how-to-guides to help Brits and UK employers support each other during these challenging times and beyond. And we drafted in world-leading Mental Health and Wellbeing expert – and star of SAS Who Dares Win – Ollie Ollerton to front it all.
With this passionate speaker and Cigna’s in-house medical expert on-board, we drove maximum media buzz and a targeted radio and TV broadcast day, with standout coverage including talkRADIO, Mail Online and a DPS in OK! Magazine with more in the pipeline.
For us as a company, it’s great to be involved in a campaign which is true to our heart – supporting our employees’ mental health and wellbeing whilst encouraging a positive and supportive workplace culture. And there are simple ways you can incorporate ‘check-ins’ into your daily routine to help one another. Here are Cigna’s top four tips:
- Warm-up – talk about lighter topics and gradually start going deeper. Being open about your own experiences is a great way of starting conversations
- Ask Open-ended Questions – ask non-invasive questions that help guide the person towards finding potential solutions to their issue
- Listen actively – give full focus on what the person is saying – actually talk about how they’re coping
- Be non-judgmental – avoid responses such as ‘You’re just having a bad week’ or ‘I’m sure it’s nothing’. Be non-judgmental and take them seriously