Clarion Wins Social for Wilkinson Sword, Intuition and Hawaiian Tropic

We are thrilled to announce Edgewell Personal Care, whose brands include Wilkinson Sword, Intuition and Hawaiian Tropic, has appointed Clarion Communications, after a highly competitive pitch, to lead creative development and activation of its social media channels in the UK.

Tasked with generating cut through content and creative campaign platforms for male grooming brand Wilkinson Sword, the remit also includes ongoing content generation and social management for female brand Intuition as well as a social and influencer brief for skin care brand Hawaiian Tropic.

James Gray, at Edgewell said: “As a global leader in personal care and grooming with a renowned brand portfolio, we are excited about elevating our social media presence and content strategy in the UK across our hero brands and disrupting the status quo. We are delighted to be working in partnership with Clarion, who bring a wealth of experience, creative thinking and a track record in generating stand-out campaigns.”

Amanda Meyrick, CEO at Clarion Communications said: “We really enjoyed the creative challenges posed by the social briefs for these renowned brands – it’s going to be a fun and busy 2022.  We’re looking forward to bringing our ideas to life through disruptive and engaging activations.”