Kevin’s Comeback for NHS
Aldi decided to bring the much-loved Kevin the Carrot out of his usual Christmas-only appearance, in the shape of limited edition Kevin (and Katie!) nurse toys, to raise money for the NHS and Teenage Cancer Trust.
Knowing that Kevin is so in demand he ends up selling on eBay each Christmas, we partnered with eBay as the exclusive selling partner, and drove maximum media buzz to help raise funds, including coverage in The Metro, Sun and Express. So far over £40,000 has been raised, and still counting!