Out of this world! It’s a win at the PRCA DARE Awards for our Scottish team

Huge celebrations at Clarion HQ as our Scottish team pick up the low budget campaign award at this year’s PRCA DARE Awards.

Faced with the challenge of making the Mull of Kintyre music festival virtual festival stand out against the plethora of online events and activities taking place across the country during lockdown, our solution was out of this world: create an unforgettable song during the world’s craziest time and showcase it to the world. And while we’re at it, let’s beam it up to space!

Working with local talent the Slainte Davaar All-stars, a very special version of David Bowie’s evergreen classic Space Oddity was recorded, and thanks to our contacts at NASA, was beamed 286 miles above the earth, live and direct to the International Space Station.

This simple, low-budget campaign captured the imagination of the media and public during a period of reported 20,000 online events taking place each day – and played a vital role in bringing people together during an unprecedented time.

David Bowie’s Space Oddity was released in 1969, the year man first stepped on the moon.  And in 2020, a year that will also be recalled forever, as the song was performed in a remote corner of Scotland and carried to a global audience on social media and up into space to astronauts orbiting the earth, it sounded as evocative and powerful as ever:

“For here am I sitting in my tin can,

Far above the world,

Planet Earth is blue,

And there’s nothing I can do…”.

A simple, low-budget campaign that captured the imagination of the media and public during a period of reported 20,000 online events taking place each day. It played a vital role in bringing people together during an unprecedented time, whilst also connecting communities around the world.