Post Fyre Festival Furore,Is There A Future For Influencer Marketing?

Our Digital Director, Charlie Bagley, contributes to Cision’s White Paper on Influencer Marketing. In today’s climate of fake news and inauthentic promotion, how can we ensure Influencer Marketing continues to be a credible discipline in our brand building approach? This article explores how the practice has evolved and the best ways of working collaboratively with influencers today to maintain consumer trust.