Stop getting stuff done: Prioritising vision over action

Stop getting stuff done  

All the action in the world means nothing without clarity of vision. Yet in today’s world with its relentless focus on optics, this simple truism is often lost. Leaders and brands seeking to portray decisiveness and impact, prioritise actions over vision. Because at first glance, actions can look impressive. Stuff’s happening, isn’t it?  

But over the mid-to-long term, unfocused or reflexive action creates uncertainty, inefficiencies and competing priorities which can be hugely damaging to individuals, communities and businesses. Ironically enough, this can fatally undermine the successful outcome all that action is meant to achieve.  

Start in the right place  

To achieve clarity of vision, you need to start in the right place.  

Research shows that growth is far and away the greatest priority for business leaders. However, growth is only useful as an indicator or outcome.  

Setting a goal is not the same as having a vision.  

Instead, your priority should be on the resources and structures necessary to achieve growth. This can mean taking tough decisions to rearrange teams, processes and assets.  

Creating your vision  

Jack Welsh, the former chairman and CEO of General Electric, said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” 

So how do you create your vision?  

Think about what you want your company, department or team to look like under your leadership. Not in numbers, but in philosophy, purpose and its contribution to the world. Start with the big questions.  

If you could fast-forward three years, how would your business look? What would be the focus of your people? What perception would stakeholders have of you? What would set you apart from competitors?  

And as a leader, what single thing do you want to be remembered for? What do you stand for? What conditions will your leadership create?  

We can help  

At Clarion, we work to answer these questions with business leaders and brands, powerfully articulating their vision and delivering against it. If this interests you, we’d love to hear from you.