Driving social brand equity for Hill’s
Driving social brand equity for Hill’s Pet Nutrition UK
We developed a social media strategy for Hill’s Pet Nutrition, to build brand awareness and drive engagement with its quality pet food products.
Bridging Facebook, Instagram & Twitter, our strategy has increased brand accessibility by simplifying its scientific credentials, without discrediting its core USP, as well as driving engagement through focusing on how Hill’s benefits the pet to parent relationship.
Through a robust ‘test & learn’ approach, aimed at understanding what content resonates with the brand’s target consumer, we’ve increased fan growth by over 30% in six months via paid promotion and organic acquisition, as well as increasing average rate of engagement from 2% to over 5%.