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Reaching over 505,900 users combined*, we spread the word that Saint Agur deserves to be at the heart of your #cheeseboarding platter at Christmas.

Sharing Christmas with Saint Agur

Tasked to show the UK how versatile Saint Agur Blue Cheese can be, and drive awareness in the build up to Christmas we enlisted the help of 8 influencers and iconic French chef, Raymond Blanc, to create a once-in-a-lifetime experience.

Launching our campaign, Raymond Blanc challenged the UK to create the ultimate Saint Agur #cheeseboarding platter, perfect for sharing at Christmas. We invited a range of influencers to rise to the challenge, creating Instagram and TikTok content showcasing their recipes with Saint Agur.

The campaign cumulated in a once-in-a-lifetime experience at Raymond Blanc’s Le Manoir, where Raymond Blanc and our influencers created the ultimate Saint Agur #cheeseboarding platter. This ultimate platter then ‘took over’ the Saint Agur Instagram with a competition so followers could experience Le Manoir too.

The results speak for themselves, with 7k+ engagements and 240+ new followers

* influencer content combined with the Saint Agur owned channels content

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Influenc-gin with a purpose