In a crowded kitchen market, Wickes needed a way to stand out.
Immersing ourselves in the Wickes business, we found incredible design insights from its very own dedicated team and identified the traditional ‘triangle’ layout is somewhat outdated.
Clever Work. Works.
20
Broadcast Interviews
10 Million
Reach
100%
Brand Mentions
CLEVER WORKS.
Using a credible media voice – British Design Historian, Deborah Sugg Ryan – we set out to announce these findings, knowing it would provide great media fodder.
The result? Mass awareness with a 10 million reach including 20 broadcast interviews and blanket national news and consumer lifestyle media headlines. We even landed the famous Pugh cartoon in the Daily Mail.
