An Incredible Christmas Assignment: Launching Aldi’s Christmas Advert

When it comes to Christmas advert coverage, our Aldi team have cracked it.

Over the past few days there’s been no missing Kevin the Carrot, arguably the nation’s most famous vegetable, as he returned to our screens – big and small – as part of Aldi’s 2024 Christmas campaign.

Our team have been as cunning as Kevin’s disguise in the advert, as they used a well-thought-out media strategy to build hype in the lead up to the launch, and then cause a true media splash once the advert was unveiled, followed by unmissable coverage for the merch.

They’ve achieved the seemingly impossible, delivering coverage on the likes of This Morning, Mail Online and Radio Times – there’s 472 pieces to date and counting.
Now if that doesn’t get the nation in the Christmas spirit, we’re not sure what will.

You can watch the advert for yourselves here: https://www.youtube.com/watch?reload=9&v=dJ1vQesB9hk