Clarion Continues to Grow its Foodservice Division with Bridor Win

We are thrilled to announce that we have been appointed by Bridor as their retained B2B PR agency. Bridor is the global leader in frozen bakery, Viennese pastry, and patisserie products, known for their exceptional quality and innovation.

Our focus will be on elevating Bridor’s category expertise to a targeted trade audience while enhancing their brand awareness. Alongside PR, we’re excited to take on the management of trade media buying for the company, delivering a cohesive strategy to drive success.

Erwan Inizan, Northern Europe Sales Director, Bridor, commented: “Clarion was the right agency to take our business to the next level. Their experience in providing strategic and creative PR campaigns that are targeted for the B2B audience- specifically food service- was what was most appealing to us. They clearly demonstrated their understanding of the industry and our business, which is incredibly important to our future success. We are looking forward to launching our new campaign in 2025.”

Amanda Meyrick, CEO at Clarion Communications, said: “We are thrilled to be working with Bridor. The company is a category leader, creating exceptional products that we are proud to be sharing with the industry. Our Foodservice arm of the business continues to grow as a result of the work that we deliver for our clients. With the addition of our Studio design team, we can offer our clients even more services all under one roof that they can greatly benefit from.”