Clarion creates UK buzz for Chipotle's viral 'Honey Chicken'

Chipotle’s latest ‘swicy’ culinary creation, Honey Chicken, is making waves internationally, and at Clarion we’ve played a key role in the highly anticipated UK debut. 

The Chipotle Honey Chicken is a masterful fusion of smoky chipotle peppers and pure, wildflower honey, delivering the perfect balance of heat and sweetness. The launch was timed perfectly to capitalise on the rising hot honey trend, which has seen unprecedented interest in the UK. 

To get Chipotle Honey Chicken on the maps for UK media, we first hosted an exclusive media tasting event, offering select journalists a first bite of this bold new menu item ahead of the public launch. 

We then generated high-impact coverage across key London, trade and national titles, including Metro, The Sun and GB News. As Chipotle continues to push the boundaries of fast-casual dining, we’re proud to be at the forefront of bringing their innovations to market.

Want some more insight into some of the latest food trends (including the ‘swicy’ trend)? Check out our latest ‘food for thought’ report.