Clarion evolves creative output with a move to a 'Creative Collective'

We are invigorating our creative offering with the introduction of the Clarion Creative Collective, to meet the constantly evolving demands for innovative ideation and content creation.

In a move away from the singular Creative Director model, The Clarion Creative Collective comprises a roster Creative Directors and content creators working across our agency where relevant experience, persona and creative approach is best matched to client briefs, new business opportunities and newsjacking.

This significant investment into creative thinking will be headed up by Managing Partner Matt Stokoe who moves into a new role, as our agency Head of Creative Operations. This newly created position will ensure we continue to push boundaries and ensure dedicated management and delivery of creative output, upskilling through our ‘Clarion Academy’ training programme, clever collaborations and identifying new prospects and revenue streams.

Utilising a collective of creative talent skilled in different disciplines ensures fresh thinking, agile responses and energised approaches at a time when clients require creative solutions across the entire marketing spectrum. With The Clarion Studio already providing design, video and experiential services, the Creative Collective will also provide additional impetus and resource in these areas too.

Stokoe adds: “This dedicated creative strike team is our investment in ensuring our clients always receive cutting-edge, forward-thinking creative that sets them apart from the competition. My role will orchestrate and seamlessly bridge the gap between account teams and creative team to ensure on point delivery for our clients including Aldi, Cathay Pacific, Jacobs Douwe Egberts, Unilever and Wickes to name but a few as well as new business prospects.

“We pride ourselves on creativity and our ‘Clever Works’ philosophy demonstrates how impactful well-executed ideas born from clever insight can be at driving commercial success, building awareness, and transforming perceptions. By investing in cutting-edge technologies like AI through WPP Open and its suite of proprietary tools, we're empowering our people to push boundaries and think differently. This fusion of AI and human ingenuity through our new Creative Collective is a natural evolution of our creative approach.”

Our agency saw a 75% competitive pitch conversion rate last year (vs 25% industry average according to PRCA). Recent wins include Cathay Pacific, The Shard and Bridor.