Clarion Toasts Georgian Hospitality with Tbilvino

It’s been a busy few weeks for Team Georgia, whilst our clever lot have been supercharging Tbilvino's success story in the UK's hot Georgian wine scene. Riding the wave of growing consumer buzz, our strategy has been all about boosting brand awareness, strengthening the brands’ existing sales channels, and landing Tbilvino's delicious wines in even more places. In particular, its new premium wine range that has launched now in the UK through Berkmann Wine Cellars. 

Our plan? Make Tbilvino the go-to wine for anyone who loves a good time and great food, showcasing the Georgian "art of hospitality" that's all about amazing heritage, top-quality wine, and a cool culture. 

Last week this ramped up and after a busy few days at London Wine Fair, connecting Tbilvino with influential journalists, sommeliers, and key players in the wine world, we threw an exclusive ‘Supra Club’ in the West End.

Hosted at Kinkally, named after the traditional khinkali dumpling and known for its creative (and delicious) Georgian dishes, we treated nine key influencers and a bunch of potential customers to a delicious feast of Georgian food – all paired with Tbilvino wines of course, complete with toasts from our very own Tbilvino ‘Tamada’ (toastmaster). Attendees couldn’t be more complimentary, describing it as an ‘unforgettable evening’.

Stay tuned for more coverage to land from last week, as well as our next activity as we help the incredibly iconic Georgian Wine brand that is Tbilvino to continue to make wine waves in the UK market.