How Convenient! Clarion Unveils Latest Convenience Retailer Trends and Top Tips to Help Brands Make an Impact in 2023
From the emergence of the ‘c-fluencers’ to the rise of LinkedIn usage and how traditional trade media is still a key source of information for 84% of retailers, Clarion unveils findings of its very own convenience retailer research. The ‘Trade Matters’ report explores what insight and support convenience retailers are looking for in 2023 and what changing media habits mean for brands and future trade engagement strategies.
This is the first instalment of Clarion’s ‘Trade Matters’ series which explores trade engagement trends across the FMCG sector. To see the full report, visit Clarion Trade Matters Report - January 2023