Clarion Uncorks Success (Again!) for Aldi's Autumn Winter Wine Launch

Clarion knows how to deliver a flawless event - and Aldi’s Autumn Winter Wine Tasting last week was yet another example of our expertise in action.

A highlight in Aldi’s seasonal calendar, the exclusive media and influencer tasting was designed to engage, inspire and connect with the people who shape the conversation in wine. From leading wine writers and influencers to industry tastemakers, we ensured every guest enjoyed an experience as memorable as the wines themselves.

From first idea to final pour, our signature approach was clear at every stage:

•    A Sophisticated Setting: Each year, including the Spring Summer tasting, we work in close collaboration with the Tate Modern to create a stylish, welcoming space that perfectly reflects Aldi’s quality yet accessible positioning.

•    Seamless Logistics: Months of meticulous planning meant the event ran like clockwork. We handled every detail, so our guests could focus on discovering the new range without distraction.

•    Showcasing Value and Quality: Every wine and sparkling was carefully chosen and presented to highlight Aldi’s award-winning quality and exceptional value - the perfect blend of taste and affordability.

•    Strategic Media Engagement: Our media relationships are at the heart of what we do. From targeted invitations to attentive hosting on the day, we made sure all key wine writers, influencers and industry voices could attend, feel at home, and enjoy a smooth, engaging experience from start to finish.

The results speak for themselves. Coverage has already landed across national and consumer titles including The Sun, The Observer, Metro, and Best, as well as social media coverage from @libbybrodie and @tomtryonuk.
 

If you would like support on a launch event, please do contact Lynn Louca at Clarion Communications.