Clarion Unveils 'The Bright Sparks Gen Z Panel' - Harnessing the Power of Next-Gen Insight

We are proud to announce the launch of our latest initiative, The Bright Sparks Gen Z Panel. 

Building on an already successful relationship with the University of West London, we’ll be gaining further access to invaluable insights from the university’s Gen Z student body. The new initiative is in line with our "Clever Works" ethos where the panel will provide invaluable insights into media consumption, consumer behaviour, and lifestyle trends, informing our Clever people and our clients with cutting-edge research to develop highly effective communications campaigns. 

Bright Sparks will aim to illuminate the Gen Z world, empowering our team to help brands connect with the next generation, more effectively and authentically. What’s more, we’re extending the initiative to include our own in-house Gen Z team members as well as friends & families.

Amanda Meyrick, CEO at Clarion Communications says; “We’re always looking for new ways to stay ahead of the curve and deliver fresh, authentic insights to our clients. The Bright Sparks Gen Z Panel allows us to tap into the minds of the next generation, ensuring that our strategies are informed, relevant, and future-facing. We’re excited to see the impact this initiative will have on our work and the value it will bring to our clients.”
 

If you are a member of Generation Z (you were born between 1997 and 2012) and are keen to be involved, you can join our Bright Sparks Gen Z panel by completing the form here