Clarion Wins PRCA Broadcast Award for Aldi’s Next Big Thing
Clarion is pleased to be adding the PRCA Broadcast Award to its ever-growing trophy cabinet for the Aldi Next Big Thing campaign.
It’s rare a PR campaign results in an entire TV series, but that’s exactly what happened with Aldi’s Next Big Thing. Having set out to improve consumer perception of Aldi whilst attracting a new audience to the supermarket, the campaign resulted in a six-episode TV show on Channel 4.
As well as having a viewership of 7.5 million, Clarion’s media strategy achieved 1,124 articles including blanket national news titles, both print and online.
It was all so successful a second series is coming to the small screens soon. You can read more about it here.