Driving Awareness & Credibility: Clarion and JDE Peet’s Orchestrates Successful L'OR Professional Bean-To-Cup Launch

Transforming the hotel coffee landscape, L'OR’s groundbreaking Bean-to-Cup Coffee Solution recently took centre stage, with Clarion expertly orchestrating its high-profile launch.

The launch event, meticulously planned and executed, took place at Clarion’s London office, offering journalists a stunning 360-degree view of the city. We welcomed key journalists from top-tier B2B publications from the hotel and hospitality sector for an exclusive first look at the L'OR Professional Bean-to-Cup machine. 

Beyond the product reveal, the event also highlighted L'OR's commitment to industry insights, showcasing bespoke consumer research and a comprehensive Hotel Insight Guide. Providing invaluable tools designed to empower operators with data-driven strategies to elevate their guest coffee experience, underscoring JDE Peet’s commitment to providing comprehensive value beyond just exceptional coffee.

A core component of our strategy was to secure strong share of voice across news pages and key hot beverage features within hospitality titles. This was achieved through a targeted media relations campaign, including two exclusive one-on-one interviews conducted as part of the event. This proactive engagement has already yielded impressive results, with significant coverage appearing across leading industry publications including Eat, Drink, Sleep and The Hotel Magazine. The launch is also being supported on social with a bespoke lead-gen LinkedIn Campaign. 

For more info on how we can help your brand, contact Lynn Louca - [email protected]