Greenall’s New Paper Gin bottle Is Just The Tonic
Giving eco-conscious gin lovers even more reason to say cheers this summer, Greenall’s, the Original London Dry Gin brand, launched its first-ever paper bottle which the Quintessential Brands team announced to trade and consumer media.
Made from 94% recycled paperboard with food-grade pouch inside the new bottles reduce brand’s carbon footprint by up to 84%.
If that wasn’t exciting enough, to mark the launch, we teamed up with celebrated cocktail mixologist and Channel 4 Sunday Brunch presenter Pritesh Mody to create a bespoke sustainable cocktail with unusual (but delicious!) seasonal and store cupboard ingredients such as marmalade, vinegar and teabags –Brunch Shrub Collins!
To drive excitement around the launch, the team created bespoke and highly sustainable press packages which included the new paper bottle, the pre-batched cocktail and a cocktail shaker. These went down a treat with our Tastemakers, especially Neil Ridley from Sunday Brunch who shared it on his Instagram!
The results = a gin-pressive amount of coverage across Trade, National, Consumer, and Regional outlets, generating a reach of over 12 million!