Hovis® Appoints Clarion As Its Retained Consumer and B2B Communications Agency

Iconic bread and baked goods brand Hovis® is set to return to TV screens as part of a new brand campaign launching in late March. The extensive £2m burst will include activity across TV, radio, PR, social and influencers and will re-activate the legendary “As Good Today as its Always Been” strapline.  The new voice for the Hovis ads will be former Doctor Who, celebrated British actor and Emmy Award winner Christopher Ecclestone and its message will be in reminding consumers and shoppers that Hovis has a place at the heart of every home. 

To spearhead the campaign, Hovis has appointed a new roster of agencies spanning creative, media, PR and social, following competitive pitch processes, landing Clarion Communications the remit of ongoing consumer, trade and corporate communications.

Adrian Mooney, Marketing Director at Hovis commented: “Hovis now have a qualified and validated PR agency partner blessed with exceptional creative and strategic thinking and a proven track record in delivering results for many big household names. We were looking for an agency who could deliver both exceptional trade and consumer communications and Clarion very much fitted the bill. The team have already hit the ground running - adding value to how we work with opinion formers, and we look forward to their help in building positive brand perceptions with consumers.”

Amanda Meyrick, CEO, Clarion Communications said: “Hovis is a great brand that is both well-known and well- loved, and we are thrilled to be working with the team. We will be developing a raft of creative consumer campaign activations as well as providing strategic communications counsel and trade engagement initiatives that reach key decision makers in the category.”