It's the Business - Clarion Helps Launch Cathay Pacific's All-New Aria Suite

Over the past few weeks, we’ve helped mark the launch of Cathay Pacific’s brand-new Business Class Aria Suite. Our clever team and Cathay hosted an exclusive experience in London’s iconic Theatre Royal Drury Lane – allowing the public to experience the Aria Suite and have the chance to win return Business class flights to Hong Kong for two.

To ensure sky high buzz, our team secured top national, lifestyle and travel media to attend, including Daily Mail, The Sun, Metro, Evening Standard and Forbes, as well as thirteen key influencers.

As well as hosting the media and influencer launch at the theatre, to promote the activity far and wide ahead of launch, we teamed with the ultimate guide to modern style, SheerLuxe Man, to offer four lucky winners an elevated experience. This was promoted as a one-of-a-kind opportunity for the winner and a guest to enjoy themselves in Cathay Pacific’s 5-star service on the ground, with first-hand experience the state-of-the-art seats together with a curated menu paired with award-winning wines and champagne and a luxury gift bag to boot!

Managing Partner at Clarion Communications, Sue Roberts comments: "Bringing the elegance of Cathay Pacific’s new Business Class Aria Suite to life in the heart of London was an incredible experience. From an exclusive showcase at the iconic Theatre Royal Drury Lane to a seamless collaboration with SheerLuxe Man, we created a truly elevated moment - offering guests a first-class taste of luxury both in the air and on the ground."