Matcha like you've never seen it before

At Clarion we like to keep things interesting and believe in trying new things. So, when Aldi decided to launch its very own Matcha Latte, we knew it had to come with a twist.

Ever the it-girl drink this summer, Matcha can be seen everywhere from clothing launches to protein powder formulas, and almost every social media clean girl has adopted this green health machine as part of their daily routine. 

We worked with TikTok sensation and health nutritionist, GQ Jordan, to explore five completely new and unexpected ways to use Matcha and shared the recipes across social platforms and media outlets. Move over pesto, there’s a new green pasta in town!

The recipes picked up lots of traction, landing in top tier publications like Daily Mail, Mail on Sunday, The Mirror, The Times and The Sun.

Want an agency that feels like a Matcha-made-in-heaven? Reach out and we can explore your unexpected recipe for success!