Painting the Nation Pink: How Clarion Turned Wickes’ Blush Rose into a National Sensation

When Wickes teamed up with singer and presenter Kimberley Walsh for the third instalment of their exclusive paint range, we knew Blush Rose had the potential to be more than just a colour - it could be a cultural moment.

Following the sell-out success of Subtle Sage and Blue Haze, our challenge was clear: keep the momentum going, elevate the story, and make Blush Rose impossible to ignore.

The Idea
We tapped into the dopamine décor trend sweeping interiors media, positioning Blush Rose as the shade that sparks joy. The narrative was simple but powerful: a colour that lifts moods, transforms spaces, and adds a touch of modern romance to any home.

The Execution

• Headline-grabbing media launch - A trend-led press release secured prime placements in Ideal Home and InsightDIY.
• Celebrity-led exclusives - One-to-one interviews with Kimberley Walsh delivered high-impact features in the Daily Mirror, The Sun, OK! Magazine, and Good Homes.
• Influencer amplification - Bespoke media mailers sent to top-tier lifestyle, home, and DIY influencers generated authentic, envy-inducing social content.

The Results

• 26 pieces of coverage across national, consumer, and trade titles
• 32 pieces of influencer content flooding Instagram feeds and Pinterest boards
• 17 million+ total reach - turning Blush Rose into a household name before it even hit the shelves

The Impact
The campaign got Wickes into national headlines, sparked conversation across social media, and made the new shade one people were actively looking out for.

By combining press coverage, celebrity interviews, and influencer buzz, we created a wave of attention that kept Wickes front of mind with both media and customers.