We’ve Nailed it - Wickes Announced as Finalist in PR Moment Awards

We're thrilled to announce we’ve been nominated for 'Media Relations Campaign of the Year' in the PR Moment Awards for our work with Wickes.  

Our challenge was to position Wickes as the inspirational home improvement brand, making Wickes the first port of call for bigger kitchen and bathroom installations and smaller DIY projects. We created a year-long dynamic media relations program, tapping into cultural trends and real-life stories to resonate with relevant media and target audiences. This included everything from newsjacking the Taylor Swift Eras tour (generating swift sales as a result!), to influencer collaborations on trending DIY projects and thought leadership features in top-tier media. 

The result? 700 pieces of coverage last year, boosting Wickes' presence and driving new audiences through its doors - demonstrating PR's power. 

Sue Roberts, Managing Partner at Clarion said: "We're incredibly proud of this nomination. It reflects our 'Clever Works' approach – blending data, cultural trends, and creative ingenuity to connect with the right audience – our strong media relationships, and the trust Wickes has in us. This is fantastic recognition, and we're thrilled to see our work making such an impact." 

The awards ceremony takes place on 27th March. Wish us luck!