A Summer To Remember For Kerrymaid
Foodservice dairy specialists Kerrymaid tasked us with creating excitement and engaging chefs and caterers for Kerrymaid’s Original Slice and Angelito mixes across the summer months. pecialists Kerrymaid tasked us with creating excitement and engaging chefs and caterers for Kerrymaid’s Original Slice and Angelito mixes across the summer months.
What we did
After carrying out research on the pressing issues impacting the industry, the team devised the 360° ‘Full on Summer’ campaign.
The centrepiece of the initiative was the creation of a Summer Guide, including seasonal insights, trends, tips, and recipes to help chefs maximise sales across the summer months. This was backed by comprehensive trade media and social activity to raise awareness of ‘Full on Summer’, encourage purchase of the products and generate competition entries to win an ice cream machine. Several assets and sales kits were also designed to help the sales teams’ day-to-day conversations.
In total, the campaign had a reach of 227,296 across key trade titles, helping to build Kerrymaid’s database of chef contacts.
- 2566 Views for the summer guide
- 781 Entrants to the competition
- Social Media Reach of 723K with 12.5% engagement rate