Aldi’s Everyday Amazing Influencer Gifting

Encouraging mid-tier influencers to drive engagement and generate buzz on social for the latest Aldi products

Our ongoing monthly gifting programme provides different influencers with interesting products ahead of them arriving in store, along with supporting ‘theatre’ and props to help them create engaging content, typically in the form of a challenge.

Targeting 15 influencers for each send out, with two send out per month, activity to date has resulted in an average conversion rate of 68% of influencers posting, with over 199 story frames, 47 in-feed posts and a 2.1 million audience reach.

Send-outs range from jumping on tactical moments, key food and drink product pushes, baby and toddler products and health and beauty.