Cater-pulting Aldi Into a Media Frenzy
Following a ‘trademark feud’ with rival M&S, Aldi’s unassuming Cuthbert the Caterpillar found himself at the centre of global media attention and we were tasked to generate a second wave of impactful media coverage
What we did
we took Cuthbert to new heights by marking his ‘freedom’ and ‘back on shelf’ status, in a world first caterpillar cake skydive40,000ft above ground for charity, Teenage Cancer Trust, with his own JustGiving page
The Cuthbert comeback stunt saw blanket national news coverage as well as M&S’ very own Ambassador, Amanda Holden, talking about (in her words) the ‘wonderful idea’ across the Heart Radio network with her co-host Jamie Theakston
Cuthbert cakes sold out nationwide and over £5000 raised via the JustGiving page.