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"168 pieces of consumer coverage including 72 broadcast pieces and inclusion in almost every national paper including a full page in the Daily Star"
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Cater-pulting Aldi Into a Media Frenzy

The Challenge
Following a ‘trademark feud’ with rival M&S, Aldi’s unassuming Cuthbert the Caterpillar found himself at the centre of global media attention and we were tasked to generate a second wave of impactful media coverage


What we did
we took Cuthbert to new heights by marking his ‘freedom’ and ‘back on shelf’ status, in a world first caterpillar cake skydive40,000ft above ground for charity, Teenage Cancer Trust, with his own JustGiving page 


The result
The Cuthbert comeback stunt saw blanket national news coverage as well as M&S’ very own Ambassador, Amanda Holden, talking about (in her words) the ‘wonderful idea’ across the Heart Radio network with her co-host Jamie Theakston

Cuthbert cakes sold out nationwide and over £5000 raised via the JustGiving page.