Communicating Kerrymaid’s Quality and Versatility Amongst Foodservice Decision Makers.
To reintroduce the Kerrymaid brand to foodservice buyers, distributors, and chefs, showcasing its quality and reliability.
What we did
Firstly, we developed a new comms platform, ‘The Smooth Finish’ and communicated this through trade press, events and digital.
Next, a targeted marketing campaign was created that included video, digital advertising, email marketing, and PR outreach. The campaign emphasised Kerrymaid’s quality, reliability, and consistency, and highlighted the unique features of its range.
Successfully helped Kerrymaid achieve category-leading presence across the trade press with the ongoing social media campaign also driving followers and engagement by +200% in the first six months alone.