Giving retailers the inside scoop with Wall’s ice cream to drive sales
We were tasked to strengthen Unilever's position as the expert in Ice Cream and drive listings and sales to steal share in a competitive freezer aisle. Using the power of Unilever's Wall's brand which is recognised and trusted by consumers and retailers alike, we created the 'Red, White & You' category campaign.
The campaign saw two retailer partnerships, who each received category guidance and sales advice to show how maximising visibility of the Wall’s logo and Unilever’s full Ice Cream product offering can lead to increased sales.
'Before and after' case studies alongside advice were published via double page spread advertorials across relevant trade media.
The coverage provided compelling, unbiased evidence showcasing the power of Unilever’s ice cream portfolio which led to a 220% increase in sales. The coverage was used by field sales teams to get more Ice Cream listings too – a win-win!