L'Art Du Café
Coffee specialists, L’OR, challenged us to generate awareness of the L’OR Barista retail experience, L’Art Du Café, to drive footfall and purchase intent. We were tasked with launching the space in a central London location, maintaining momentum throughout a busy Christmas period and getting relevant media and social influencers talking and writing about the space.
What we did: We recommended taking a digital first approach; working with influencers to ensure bespoke, authentic and footfall driving content. This was complemented by a series of London based media partnerships (including an advertorial with Timeout and a tailored event with London Evening Standard) to maximise reach. Plus, a curated programme of cocktail masterclasses with Pritesh Mody and Lisa Snowdon to ensure a regular drum beat of coverage.
Results: The campaign reached over 8 million targeted consumers, across social and regional media, including dedicated articles with the likes of Time Out and London Evening Standard.