Pork Farm-ers Mash Up
Challenged to make Pork Pies more relevant to younger consumers whilst highlighting 100% British Farmed Pork message
Drove brand reappraisal with a national social media campaign to find a Pork Pie lover to record our ‘Pork Farm’ers Mash Up’, a quirky rap with lyrics highlighting farming heritage & raising money to support young British Farmers.
Search for, tease campaign & launch all led via social channels, including organic and paid for activity
Widespread coverage generated across social channels, national, regional and trade media. Full branded song was played on BBC Radio, promoted posts achieved low CPV of £0.004 and the video has been viewed more than 41,000 times on Facebook