The Most Pawfect Pure Pet Campaign

When Pure Pet approached us to launch its products for Christmas, our pet PR pros couldn’t wait to get started and they pulled in some Pure-ly amazing results…

The Challenge:
Promote the Pure Pet Food Christmas range of products and be part of the Christmas pet conversation.

What we did:
We curated a ‘media’ Christmas range of products and focused on our strong team of publicists to liaise with multiple journalist contacts pre-campaign to secure early planned feature opportunities. This included product placement, gift guides and ‘tried and tested’ slots with a big focus on broadcast for mass reach and large-scale Christmas conversation.

In addition, we used our expertise in Influencer marketing including a bespoke gifting campaign, to engage with pet communities and pet lovers with personalised products to spread the word online.

The result:
320 pieces of coverage – 100% branded, 100% positive sentiment and 98% included a call to action (website information) including a live segment on the Lorraine Show, Mail Online, The Sun and Closer magazine to name but a few

87.5% conversion rate on gifted influences beating the KPI of 75%, and a total reach of 887,000