Unilever’s Grocer Webinar on ‘How Can Grocery Win Big With Sports’
‘How Can Grocery Win Big With Sports’, Unilever’s Grocer Vision webinar, airs today at 11am.
Register for free here
This summer will see an unmissable sporting line-up, as Europe plays host to the Olympics, Paralympics and – of course – UEFA EURO 2024™ of which Unilever is a partner through its Personal Care brands and Hellmann’s.
In this Grocer webinar, you’ll hear from our very own client - Unilever’s Chris Barron, General Manager, Personal Care UK&I/VP Deodorants Europe as well as other leaders in the industry, Becky Durrant, Business Director of Wasserman, Andy Milnes, market leader, Nielsen Sports UK & Ireland and Lee Roberts, Head of media sales, Tesco Media and Insights, plus special guest, former England cricketer, Stuart Broad.
The expert panellists will take a deep dive into how grocery can make the most of major sporting events this summer and beyond, covering the following topics:
- Executed with enough creativity and originality, the potential ROI can be significant.
- But with so many vying for gold, how can both brands and retailers make sure they don’t simply get lost in the crowd?
- How exactly can they tap into customer passion points?
- What does it take to engage consumers in a meaningful way to achieve ROI across a broad set of metrics?
- And how can they build a sporting legacy that extends beyond match day?