A Christmas To Remember (Yes Already!)

At Clarion, we believe in creating unforgettable experiences and our festive elves have been hard at work on the Aldi UK Christmas in October showcase – exceeding all expectations. 
We transformed a West End restaurant into a festive wonderland, showcasing over 500 delicious food and drink products to a record-breaking number of attendees.

Key highlights from this year's event include:

- 10% increase in overall attendance compared to last year.
- 185 media and influencer attendees, including representatives from The Times, The Guardian, The Grocer, and ITV.
- 187 pieces of media coverage (and counting!)

Our dedicated team meticulously planned every detail, from managing invitations and sourcing product samples to creating a truly immersive festive atmosphere. And it went down a treat with the client and journalists alike – one Telegraph journalist even described it as: “definitely the best Christmas show I've been to so far. SO much to try, taste, and see. It was brilliant.”
You can see what it looked like in our reel here.