Clarion Kicks Off The Festive Season In Style With Tree-Mendous Christmas In July Event for Aldi

It’s the most wonderful time of the year – ALREADY – for the Clarion team, who revealed Aldi’s Christmas offering with a bang last week at London’s Underground Cookery School.

Developed to ensure that Aldi’s ever-growing festive selection is front of mind for long-lead media , already working on their Christmas features and all-important taste-testers for upcoming foodie awards, the intimate event showcased 90 new and returning products across cheese and party food, vegan, seafood, mains and sides, desserts and confectionary and beers, wines and spirits.

Attended by representatives from over 20 key long lead titles, including Which?, Good Housekeeping and The Grocer, the annual (summer) festive feast totally ‘sleighed’.