Grape Expectations in Essex

Our brilliant BWS team spent the weekend in a beautiful English vineyard in Essex – all in the name of PR (it’s a tough job, we know!)

To highlight the amazing provenance of Aldi’s amazing English wine range, we launched a unique Specialbuy: a trip to one of Aldi’s English vineyards. All for just £2.67 (yes you read that right!) – it’s the price of a glass of the supermarket’s award-winning English sparkling range.

We could not have asked for better weather for the sell-out event, which was organised by our team and hosted by Clarion advisory board member, Mistress of Wine, Sam Caporn. 

The guests could not have been more complimentary – and the shed load of social coverage added to the already 70 media articles secured by the team. Cheers to that!