Aldi’s Next Big Thing Returns!

‘Aldi’s Next Big Thing’ returns to Channel 4, tonight at 8pm! 

The six-part prime time show, which kicks off with the ‘dinner’ episode, sees artisan suppliers pitch to win a ‘life-changing’ contract and have their product land on shelves in over 1,000 Aldi stores nationwide.

Hosted by broadcaster and author, Anita Rani and Chris Bavin, of BBC’s The One Show and Eat Well for Less, suppliers compete in a range of categories including dinners and baked goods, as well as exciting new additions: party, world, and confectionary.

Products are presented to Julie Ashfield, Managing Director of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before shortlisting contestants down to just two, before deciding on the winner. 

The Clarion Aldi team has been busy in the run up to launch, landing well over 100 pieces of coverage including a spot for Anita on the Sunday Brunch couch, and full page spread in Daily Star for Chris. Stay tuned for more!