Cracking Aldi Easter Coverage

Easter is synonymous with chocolate eggs, but with the cost-of-living crisis, they’re a luxury some can’t really afford.

So Clarion teamed up with our client Aldi to donate £1,500 worth of Easter Eggs to 12 year old Isaac Winfield, who captured the hearts of the nation after setting up his own food bank. 

Isaac who was overjoyed with the 500-egg donation, handed some out in Redditch before taking the remainder to children at Worcestershire Royal Hospital.

The heartwarming story captured the attention of journalists and picture desks, landing some egg-ceptional widespread national coverage, including in print in The Sun, the Daily Star, Times and the Daily Telegraph, as well as on Mail Online.