Aldi’s Official Beer Taster
Our clever people may have just created the ultimate job role (other than working at Clarion of course!)… Aldi’s Official Beer Taster.
The role was created to help drive awareness of the extensive list of Aldi’s latest beers, lagers and ales.
It certainly got a lot of the nation talking – delivering 175 pieces of coverage. Even Vernon Kay wanted a piece of the action, submitting his application for the role live on This Morning!
But it was lucky NHS worker, lager-loving Emma who landed the job, fending off nearly 2,000 other applicants from around the UK. Read all about it on the Metro.