Celebrating 250 Years of Wilkinson Sword

Big shout out to the Clarion Digital team for a superb media and influencer event to celebrate the 250th Anniversary of Wilkinson Sword and the launch of the new Barber’s Style range.

More than 50 key guests were invited and attended, with tier one titles including GQ, Mail Online, Metro, Daily Express, Buzzfeed and BBC.

Cocktail masterclasses, Glitterbox DJs and a guest pro barber showcasing Wilkinson Sword’s new Barber’s Style Range provided entertainment and content which reached over 3 million consumers, as well as generating coverage for the range in the nationals.