Bread & Butter Wines Appoints Clarion As Social Media Agency

WX Brands has appointed Clarion Communications as its social media agency for Bread & Butter Wines in the UK and Europe.

The WPP-owned agency, which was recently awarded Drinks Business’ PR Company of the Year, has been tasked with spreading the word about the Californian wine brand, which is rapidly growing in popularity.

WX Brands Commercial and Marketing Director UK & Europe, Sandrine Perry, says: “The Bread & Butter Wines mantra is that good things shouldn’t be complicated – and we certainly found that when making a decision about Clarion. It was clear to see from the proposal that they understood what our brand is about, and their strategic ideas combined with wine and social expertise, and pure enthusiasm really shone through.”

Clarion Managing Partner, Clare Sutton says: “Bread & Butter Wines has a serious existing fan base – our ambition is to elevate it now to cult status and make it less of a well-kept secret, while still maintaining its aspirational status. We couldn’t be more thrilled to be welcoming such a great brand into the Clarion fold.”

Bread & Butter joins Champagne Lanson, Georgian wine brand, Tbilvino, and Aldi among Clarion’s client roster.