Clarion and Wickes Launch a New Paint Colour with Kimberley Walsh

Following the mammoth success of singer, presenter and DIY enthusiast Kimberley Walsh’s first ever paint collaboration with Wickes last year – Clarion set about making some noise around the newest shade, a trending and earthy Subtle Sage.

To maximise coverage opportunities, the team commissioned a piece of research that delved into the nation’s concerns when it came to painting and DIY at home. We worked with Kimberley to develop some easy-to-follow tips and tricks on how to gain confidence in this area whilst driving awareness to Wickes’ newest shade.

Not only that, but the team placed interviews with Kimberley, talking about her ongoing partnership with Wickes, her love for DIY and interiors and the story behind her latest partnership.

The team also delivered tailored gifting packages to a number of influencers to drive social conversation as well as challenging them to try out the paint (and showcase the results) in their own homes. 

So far, the team has landed 77 pieces of coverage in titles including OK!, The Sun and Ideal Home with a total reach of over 42 million, with more to come!