Clarion Pours Insight and Innovation into Latest ‘Glass Half Full’ Report

After a corker of a year that saw us crowned Drinks Business PR Company of the Year, we’re back with another celebration-worthy moment: the launch of our seasonal Glass Half Full Report; a trend-led snapshot of what’s bubbling up in the world of beers, wines, and spirits.
Powered by a perfect pour of category expertise, cutting-edge audience insight, social media savvy and news-gen prowess, this report isn’t just about what's trending — it’s about how we’re turning those trends into action that drives perception, sales, and awards.

So, what’s in our glass this season? Let’s take a sip:

Spritzes are back, but this time with a zesty upgrade. Aperol still holds its crown, but it’s the Limoncello Spritz and other offbeat takes that are catching the palate. We lit the fuse with the Aldi Hugo Spritz trend comprised of organic social content that went viral, and the media followed suit — landing hits in The Sun, Daily Mail, and msn.com. 

Ready-to-drink is ready to rule. Festival season is the perfect playground for RTDs — from canned margaritas to bottled spritzes, it’s all about ease and elevation.

What’s more, Korea’s national drink has landed - and it’s not leaving anytime soon. Soju is shaking up UK spirits shelves, fuelled by creative infusions, Gen Z curiosity, and cocktail innovation.

Finally, a slightly sweeter trend... meet the new power couple: wine and ice cream. Playful pairings are turning post-dinner treats into full-blown sensory experiences.

From social media virality to top-tier press coverage, our award-winning team continues to raise the bar, glass by glass. Read our full report and trend breakdown here.

Want to know more about how we can help you and your brand? Let’s talk over a spritz.