Clarion Supports JDE Peet’s in Major Professional Website Revamp

We’ve played a key role in the successful in-house update of JDE Peet’s Professional website, reinforcing the brand’s commitment to providing a seamless, customer-first digital experience for the foodservice sector.

The refreshed JDE Professional site – a dedicated trade platform for JDE Peet’s (Jacobs Douwe Egberts) has been reimagined to help hospitality operators maximise their hot beverage sales through a more intuitive, personalised experience. Working closely with JDE Peet’s internal teams at every stage of development, we supported from the initial research to final press outreach.

To ensure the new website met the practical needs of professionals, we led an in-depth research phase, conducting interviews with chefs, retailers, and suppliers across the hospitality sector. 

Using this research, our very own in-house design team crafted a streamlined layout focused on lead generation and tailored user journeys. The platform is now clearly outlined by channel, ensuring operators have immediate access to relevant product information and coffee solutions.

In addition to supporting the site’s design and development, we also managed the public relations strategy for the launch, securing trade coverage across key foodservice titles including Eat Drink Sleep and Hotelier & Hospitality Design to announce the update to industry stakeholders.

Nick Haigh, Senior Associate Director at Clarion comments: “From gathering first-hand insights from industry professionals to crafting a streamlined, user-centric design, this project has been a true collaboration. Our goal was to ensure the new platform not only looks great but genuinely meets the needs of operators across hospitality, retail and healthcare – helping them serve exceptional coffee with ease.”

Offering an extensive portfolio of premium coffee and machines from renowned brands including Kenco, L’OR, Douwe Egberts, and Pret Express, the updated JDE Professional website delivers an end-to-end digital experience, tailored to meet the evolving needs of modern businesses.

To check out the new website, visit: www.jacobsdouweegbertsprofessional.co.uk