Clarion Supports Launch of the L’OR April Offer… Landing a Latte Coverage.
With brand-led offers and deals becoming increasingly challenging to land, the Clarion team got media talking about the latest offer from coffee brand L’OR by securing a standalone reader competition on The Mirror Online, alongside coverage across the Reach portfolio.
A flurry of articles then followed, spanning regional, tech and consumer titles.
The team rounded off the month with a total of 75 pieces of coverage for the April offer alone (all featuring the L’OR BARISTA Sublime) reaching over 22 million readers.
Not only did the team significantly exceed KPIs, but the offer was also a total sell out. Fancy a coffee break?